Radisson unveils new brand identity and name
Radisson Hotels Worldwide officials unveiled the new look of Radisson: a contemporary, stylized signature of the Radisson name, reflective of an artist's script and underlined with a bold, distinctive green brushstroke. The company also announced a name change from Radisson Hotels Worldwide to Radisson Hotels & Resorts Worldwide, indicating a new emphasis on growth in the world's burgeoning leisure travel industry.
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Feb 2000
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